Hottest New Home Based Business Mobile Affiliate Marketing

Going Mobile
Most people today have a mobile phone by their side most of the day. This is the most personal platform available for customer calls to action. People are out and about these days and have a lot on their minds; the ability to easily use mobile whenever desired combined with today’s increased device functionality streamlines the purchasing process, which leads to greater conversion rates compared to any other method.

Affiliate Programs
Many affiliate programs are available from product manufacturers or businesses such as Click bank, Amazon and EBay. There are no upfront costs to get involved. These programs typically use revenue sharing or cost per action as affiliate compensation methods. Merchant or manufacturers favor affiliate programs because they do not incur any expenses until a result has been obtained. In a nutshell, an affiliate is paid to direct prospects to brand or seller web sites and the affiliate is then paid according to the result. Some programs are very lucrative and set-up correctly will generate profits on autopilot.

Digital marketing is the practice of promoting products and services using digital distribution channels (Radio, TV, Internet, and Mobile) to reach consumers in a timely, relevant, personal and cost-effective manner. There are 2 different forms of digital marketing. Pull digital marketing in which the user seeks out and selects (pulls) the content from a site and. push marketing, which involves both the marketer (creator of the message) as well as the recipients (the user). The marketer has to push (send) the messages to the user in order for the message to be received. Examples of push digital marketing include Email, SMS, MMS and RSS. For a very effective marketing campaign push and pull message marketing should be used in concert along with traditional channels that promote calls to action.

MMS (Multimedia Message Service) mobile marketing enables streaming video, flash, and advanced capabilities and can contain a timed slide show of images, text, audio and video. This technology enhances the users experience and will lead to more click-through rates.

Blue-tooth systems which offer “hot spot” areas are also being deployed. These offer content-management system with a Blue-tooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed. Geo-fencing is another technique that can also be used to trigger mobile ads and special messages to users as they enter or exit an area like a stadium.

The migration into the mobile advertising market has been highlighted by Googles acquisition of Ad Mob and Apple’s purchase of Quattro Wireless. Brand names are in hot pursuit of this personal technology medium.

The Rapidly Increasing Mobile Trend
There has always been a demand among consumers for more technologically advanced products that simplify our lives and facilitates the delivery of information as evidenced by mainstream media methods that have gone from print materials to radio to TV to computers to laptops to cell phone and now to smart mobile devices.

Why mobile needs to be in your in your arsenal of marketing resources
Googles new mantra is “Mobile First”
Mobile device use is already 5 times more than the Internet
Apple recently sold more than 2 million iPhones
160,000 Droid smart phones are activated every day
$6.2 Billion were spent by consumers on apps this year
The US Mobile Web has been growing over 2% month over month. (Nielsen)
More than half of all Internet connections today are through smart phones
91% of Americans keep their cell phone within 3 ft of them

Expanding Usage of Mobile Devices
Email, mobile web browsing and social networking is increasingly seeing usage on handheld devices and each one of these streams offers and opportunity to present your product or information. Over the past few years SMS (Short Message Service) that is a one-way text message sent via cell phone has become a legitimate advertising channel and it is the most popular branch of the Mobile Marketing industry. In fact data indicate that people favor receiving timely opt-in text messages. These messages can be 160 characters in length and include links to mobile optimized websites or application downloads to help create more effective and measurable calls to action.

E-mail can also be used to inform customers about opt in text
message programs. Or an email can be triggered as a result of a text message, to provide additional details around the call to action or to fulfill an information request.

There are a variety of digital channels available to marketers for identifying and reaching their customers, but they all are converging on mobile devices. This platform enables full customer engagement to significantly drive sales for both affiliate and mainstreet businesses.

Revenue Producing Benefits
Anyone can quickly kick off a simple mobile strategy almost immediately by using ultra cheap mobile ads utilizing specially designed “squeeze pages” that fit on a mobile device screen and only allow the user to either check out the product or exit the offer. They cannot “surf” around for alternatives. There are also very new mobile only CPA marketing networks and special You Tube for mobile video applications. All this combined with a targeted email campaign is generating skyrocketing conversion rates for those using them. People that seize the moment will be riding this hi-tech tsunami wave straight to the bank.

Use The Best Affiliate Marketing Program

The marketing programs don’t just offer you a package of tips or a list of how to’s. They give you comprehensive assistance on how to manage your new online business. If you have taken care to opt in with affiliate marketing programs, you will get a head start in your business endeavors and it should be relatively easy to build a steady income stream.

Help Is At Hand

What do the best marketing programs offer their participants? To begin with, you will find that they will give you confidence that you are not walking an uncharted path. Success stories and pitfalls encountered by others who have trodden the path you are now taking will prepare you for the road ahead.

When you get into the world of affiliate marketing, you will surely realize that there is intense competition among the affiliates themselves. In this competitive environment, you can only hope to succeed if you are armed with the right promotional strategy and are using the correct tools.

The Right Tools Are Critical

Using monitoring and client management tools is critical if you are in the marketing business because any moderately successful affiliate marketer will generate a reasonable amount of traffic on his website and keeping track of this can be critical to your success. The top programs will provide you with these to ensure that you have a high probability of success.

With so many affiliates all vying for a share of the pie, you need to make your site appealing. You also need to get informed on issues of search engine optimization to ensure that when a prospective customer searches on a keyword to locate the thing he wants, your affiliate marketing site shows up high enough to ensure that you have some probability of a click. The top affiliate programs will help you to ensure that your site is well designed and is able to attract surfers.

Get The Low Down

Using the programs will also get you information about the companies that are affiliate friendly and are good to do business with. At these forums, you will get in-depth information about the history of a company and what other affiliates feel about it. This information can itself prove in-valuable to you and save you from considerable trouble later. After all you do not want to sink your time and money on behalf of a company that takes advantage of its affiliates and does not give you good value in return.

Using the greatest affiliate program you can find is a good way of ensuring success in your affiliate marketing program.

Affiliate Marketing Business Compensation Methods

There are several compensation methods an affiliate marketing business can choose to employ. Currently, the cost per share (CPS) or revenue sharing method is being used by about 80 percent of affiliate marketing businesses. Next to CPS, the cost per action scheme is most popular with 19% of affiliating entities using it. The rest utilize other methods such as cost per click (CPC) or cost per mille (CPM).

Diminished Compensation Methods
Though less than one percent of the affiliate marketing industry implements cost per click, it is the most commonly used approach in the sectors of paid search and display advertising.

Cost per mille is considered the easiest and most profitable of the cost per click techniques because a visitor who visits an advertising made available by a publisher in his website is enough to earn that publisher his commissions. Pay per click is the evolved form of cost per mille. In pay per click, one extra step is added to the cost per mille system. That extra step is that visitors must first click the advertisements on a publishers site before he earns any commissions. Having people visit his site alone will earn him nothing.

Cost per click methods were comprehensively being used in the early periods of the expansion of affiliate marketing business. But such use has greatly diminished over the decades as more and more fraudulent clicking activities were reported. Such issues are just the same of the issues troubling the search engines of today. Contextual advertising programs like Google AdSense are not taken into account in the statistic pertaining to diminished use of cost per click, as it is undecided if contextual advertising can be regarded as affiliate marketing.

Performance Marketing
Cost per mille completely exposes the advertiser to risk and total loss because a publisher will tend to focus his full attention only at getting people visit his site and no longer cares whether their visit at the site becomes enough to make them consider making a purchase or convert them into customers. This is because the publisher has already earned his commission after the visitor has gone to his site.

Cost per action or cost per sale methods are considered the ultimate reengineered from of cost per mille in the sense that more actions are required to be completed by visitors before they earn the publisher commissions. The most common prerequisite for commissions is the publisher website must be able to convert the visitor into a customer. The publisher then is forced to focus on conversion rather than on just getting people visit his site. The risk and loss therefore is being shared by both the affiliate and the advertiser.

Performance marketing enterprise has become an alternate name for an affiliate marketing business because of how the sales employees or associates are normally being compensated. Such employees often receive performance bonuses whenever they exceed their quotas to motivate them to give their all. The bonus is additional compensation, added to the fixed per sale commission they receive. Affiliates are often paid in similar ways to that of a fully commission based internal sales department though associates are not in any way directly employed by the affiliate marketing business they advertise products and services for.

Affiliates however cannot be totally described as an extension of the affiliate marketing business sales work force because they provide very little or absolutely no influence to the visitors they convert or try to convert into clients because they direct traffic straight to the advertisers sales website. The in-house sales team, on the other hand, exercises control and influence over the prospects until the deal is closed or the relative product or service purchased.

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Main Drivers Of A Successful Affiliate Marketing Project

There are a lot of misconceptions and false notions about affiliate marketing or online marketing ventures. And if you are one of those who are fascinated by the prospects of turning in millions of dollars overnight as what is being claimed by a lot of affiliate marketing gurus, then you must restrain yourself and consider the fact that for every one affiliate marketer that hits the pot of gold, there are almost 98 individuals who are pushed by the wayside and end up in total failure.

Affiliate Marketing – A Great Way to Earn Passive Income

Affiliate marketing remains to be the best option for a lot of people who want to start earning extra dollars online. With the right plan of action, an aspiring affiliate marketer will be able to put things in motion and start earning income within a short period of time. However, there are several caveats that you need to take into account, lest you want to suffer the same fate as that of the 98 percent who fail even before they get things started with their online marketing venture.

Affiliate marketing is not just about finding the “right” product that you can “sell” online. Beyond the search for the product or service that you will “sell” online, you have to channel all available resources to promote the said products or services to the right segment of the market or target audience on the Web. A common mistake of affiliate marketers is their perception that most people browse the Web looking for products or services. The truth of the matter is that we search the Web for information and solutions to a wide range of concerns and needs. Most people are not concerned about the product or service that you are “selling” and what they want are solutions and answers to their concerns and problems.

Thus, you may not be able to obtain the desired response if you appear to be a hard sell and end up with a Website that looks more of a smorgasbord of adverts than a useful reference or source of important information and data.

Sell the Idea or Solution

It is not enough that you are driving more traffic to your Website or blog. Of course, in learning the ropes of the trade, you will discover one important performance metrics of affiliate marketing and this is conversion rate. While most experts suggest that we must work to increase traffic and improve our clickthrough rates, we have to remember that we need to obtain actual orders to generate income from our affiliate marketing.

Instead of selling the product or service, you have to find ways to make an effective pitch for the solution or idea that you are advocating. Try your best to provide the information and data that can help you convince your readers to consider the answers and solutions that you are presenting to them. Once they “buy” the idea or solution, then you will most likely get them to buy the product or service that you are promoting.

Uniting Affiliate Marketing With Dropshipping For Huge Profits

Many people who invest in Internet businesses regard dropshipping and affiliate marketing as two completely different things. Promoting dropship products is seen as a valid method of building a business, while affiliate marketing is usually looked upon as just a system to make some extra money – but what’s wrong with wanting both?

Expand your dropshipping business by using the large online sellers and their affiliate products. Heres how:

Growing your dropshipping business with affiliate programs

Product sourcing research, or knowing which drop ship directory you can depend on to give you reliable companies who offer good prices, is, according to the majority of dropshippers, the most difficult part of succeeding. Affiliate marketing is much easier to set up, but unlike a dropshipping business, you dont have much potential to develop a customer base of repeat buyers.

If you focus on building your dropshipping business first, once you establish yourself, you should be able to attract several happy, repeat customers. Many of them would be glad to try out the products you recommend via your affiliate links. You can make tons of extra money this way, without doing much extra work.

Exploiting affiliate programs to your advantage

The inward stream of new, real time, targeted leads in your list is the single most important factor responsible for the success of any Internet home based business, regardless of whether it is dropshipping or an affiliate marketing business. You can build a list automatically when you run a dropship business, since youre required to solicit your customers contact information.

If a customer purchases one of your products, you can email him or her with a link to a relevant ebook or an item that complements their purchase a couple of weeks later. Since the customer is likely to have developed some confidence in you by now, he will probably follow the affiliate link and view the product youre promoting. Meanwhile, he will be thinking you really value him as a customer, which will encourage him to keep buying from you.

What kind of products can you sell? Electronics, books, apparel and fragrances are just a few. Once your dropship and affiliate products complement each other, you have tremendous upside potential. You will be able to find even more drop shipping niche.

More profits for you, more choices for the customer

This approach gives your customer access to a wider range of products, especially if you set up affiliate accounts with large merchants like Amazon.com. If the item theyre looking for is out of stock, they may buy something else, and you would collect the commission on their alternative purchase. In this way you dont have to work as hard generating new clients for your affiliate business: you just promote goods to your existing list of dropship customers.

You could continue advertising to the clients youve amassed from dropshipping, using Amazon or any other affiliate program, suggesting special accessories or complementary products for the items they purchased, providing you use the correct approach. You dont have to do any real product sourcing research or find new suppliers from a dropship directory, and you get commissions from every sale.